A soft cooler is the move for trunk groceries.

Yes, but “perfectly” depends on your car’s trunk layout. Hard coolers (the rotomolded kind) are heavy, take up a fixed rectangular space, and don’t play nice with wheel wells or uneven floors. They’re overkill for a grocery run.

A soft-sided cooler solves the problem. PackTote, Ozark Trail, or Igloo makes ones that collapse when empty and flex to fit around your other trunk stuff. A 30-liter soft cooler holds about two grocery bags’ worth of cold items and wedges into most trunks without swallowing the whole space.

The real trick: measure your trunk’s tightest dimension (width at the wheel arches or height under the cargo cover) before buying. Soft coolers aren’t one-size-fits-all, but they’re close enough. And they’re cheap enough to replace if you get it wrong.

Just don’t forget to put the cold stuff inside it, not next to it.