If you prioritize eco-friendly, hypoallergenic cleaning without sacrificing performance, yes. It’s more expensive than conventional detergents but delivers comparable results while being safer for your family and the environment.What does the EPA Safer Choice certification mean?

It means the EPA reviewed the formula and determined the ingredients are safer for human health and the environment than conventional alternatives. It’s a credible third-party verification of the product’s claims.Let me set the scene. It was a Tuesday, which is already a suspect day, and The Dog — who has never once in his life done anything halfway — had apparently eaten something in the yard that disagreed with him philosophically. Profoundly. In the living room. On the area rug we got as a wedding gift that Mom refers to, with a reverence usually reserved for heirlooms, as “the good rug.” There was no good rug anymore. There was only the situation.I ordered the Seventh Generation Free & Clear while still wearing rubber gloves, which tells you something about my state of mind. The bottle arrived looking earnest and responsible, the way a volunteer at a food drive looks earnest and responsible — muted colors, clean font, lots of reassuring language about the planet. Dad picked it up, turned it over twice, and said, “You know what a simple label means

Report 007156. Filed.