How did MTV influence the success of 1999?

Prince’s 1999 rebrand with the New Romantic look and purple trench coat was made for TV, and the launch of MTV on August 1, 1981, was the ideal moment. Little Red Corvette became his first single to reach the Billboard top 10, partly thanks to MTV exposure, though the channel was initially uninterested in promoting black music.

Report L002078. Filed.