Neon is back, and fruit prints will not shut up.
Yes, those are the trends. Neon green, hot pink, electric blue — not pastels. And prints: big tropical florals, checkerboard, and fruit slices. Especially fruit slices.
I cannot tell you why, but every beach towel and bikini this summer looks like it was printed in a 1980s juice bar. It’s loud, it’s fun, and honestly, it’s better than the beige minimalism of the last few years.
If you want to fit in without trying too hard, grab a neon one-piece or a pair of board shorts with a palm tree on them. If you want to stand out, wear solid black. You’ll be the only one.
