The Bubble Wrap Video: How 300 Rolls Covered the Studio for 'It's Only Rock 'n Roll'

The 1974 video for “It’s Only Rock ’n Roll (But I Like It)” looks like the band got trapped inside a packing factory. The idea supposedly came from director Michael Lindsay-Hogg, who spotted a roll of bubble wrap in the studio and thought it’d make a cheap, weird set. The Stones loved it — Mick Jagger reportedly said they should just cover everything.

To make it work, they used around 300 rolls of the stuff. Crew members spent days stapling it to the walls and floor of the studio, careful not to pop too many bubbles in the process. The band then crawled and danced through it, popping hundreds more on camera. The result is one