The Coleman 24-can soft cooler is the one.

Get it. It’s cheap, it keeps things cold for a full day, and it’s ugly enough that nobody will steal it.

Coleman has been making coolers forever, and their soft-sided models use the same basic insulation as their hard coolers — thick foam layers and a leakproof liner. The 24-can size is the sweet spot: big enough for a beach day or a tailgate, small enough to carry one-handed. And it’s usually under $30.

You can spend more. Yeti’s soft coolers are nicer but cost three times as much for similar performance. Ozark Trail ones are cheaper but the zippers break and the insulation is thinner. The Coleman just works.

It won’t keep ice for three days like a rotomolded hard cooler, but for a day trip? It’s fine. And if it gets stolen or trashed, you’re out thirty bucks.

Don’t overthink this one.