Thong bikinis are back. Again.
Yes, if by “make a comeback” you mean they’re trending on Instagram and the runways — they are. But honestly, did they ever fully leave? They’ve been lurking in resort shops and on certain beaches the whole time.
Fashion cycles are short. The early 2000s nostalgia machine has been churning for years now, and thong bikinis fit right in with low-rise jeans and butterfly clips. Plus, body positivity means more people feel comfortable wearing less. Brands are pushing them harder, and influencers are doing the rest.
If you want one, they’re easy to find. If you don’t, nobody is forcing you. Either way, it’s just a swimsuit.
