Is the Lego Classic Creative Brick Box (medium set, 500+ pieces) worth buying?

Yes it hurts to step on. Yes it’s worth every penny. These are not contradictory statements. If there’s one thing three years of field testing has taught me, it’s that the toys that actually work are almost always the ones that give a kid room to invent something. The moment there’s a ‘right’ way to play with something, the clock starts ticking on their interest. Magnetic tiles, Lego, kinetic sand, a coding robot with no predetermined goal — these things stick around because a kid’s imagination keeps generating new content for them. So if you’re standing in a toy aisle trying to make a decision, ask yourself: does this toy have an ending? If the answer is yes, it might be a short investment. I’d love to hear what’s actually working in your house, because Nora is already lobbying for the next round of ‘research’ and I’m not above crowdsourcing ideas from other parents who are also just trying to drink a hot cup of coffee in peace. Drop your go-to busy toys in the comments — we read every single one, usually while Nora is occupied with something from this exact list.

Note W000696. Filed.