Yes, you should – UV still gets through

You should apply sunscreen daily in extremely cold climates, even when it’s overcast. The cold and clouds fool you into thinking the sun isn’t doing damage, but it is.

Here’s the thing: UVB rays (the ones that cause sunburn) are weaker in winter, especially at high latitudes. But UVA rays – which cause aging and contribute to skin cancer – are consistent year-round. They cut through clouds, they cut through windows, and in cold climates with snow, they bounce off the ground and hit you from below. That reflection can nearly double your exposure.

Overcast skies block some UV, but not all. Studies show that up to 80% of UV radiation can penetrate cloud cover. You won’t feel it because there’s no heat, so you don’t get the warning burn. But the damage is still happening.

If you’re going to be outside for more than a few minutes, slather on a broad-spectrum SPF 30+ daily. Make it a habit – same as brushing your teeth. Your future skin will thank you.